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KIFARU EXPRESS unveils its brand identity
09 November 2026 · KIFARU EXPRESS · 1 min read
A symbol that fuses the rhinoceros with a cargo box — built on the strength of the rhino, the purpose of cargo transportation and the momentum of movement.
KIFARU EXPRESS has introduced its new corporate identity as it prepares to serve customers across East Africa and the Great Lakes region.
A symbol with meaning
The symbol is a creative fusion of the rhinoceros and a cargo box, bringing together the meaning behind the name Kifaru — Swahili for rhinoceros — and the company’s core business. Subtle references to the rhino’s head and horns sit within a structure inspired by a cargo box.
Movement — the expression of speed
The italicised, forward-moving form creates a sense of direction, momentum and progress, communicating the dynamic nature of logistics, where speed, efficiency and timely delivery are essential.
A business that does not simply transport cargo, but keeps businesses, people and opportunities moving.
The identity is expressed in KIFARU navy and orange across the fleet, containers, uniforms and packaging.
